The Seed, The Startup Journey

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A channel featuring interviews with startup founders, particularly about their "seed" phase.

PROJECT BRIEF

As the art director and content manager, I am responsible for the brand design of the channel, the social media content, as well as the marketing strategies. The Seed, The Startup Journey is a channel on Youtube, Spotify, and Apple Podcast, featuring interviews with startup founders. 

THE CONCEPT

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Starting a business is like planting a seed. The journey is thousands of miles away but composed of small steps every day. The Seed logo demonstrates this idea of taking risks, venturing out into the world with your idea. Starting with a seed, and let it grow step by step. 

The brand style is optimistic, engaging, and creative. Thus, the logo is a combination of handwritten and typed words. The colors are bright orange to show the energy of entrepreneurs; dark blue to show the dedication and professionalism of the entrepreneurs.

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INSTAGRAM, OUR MAIN PLATFORM

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CLICK THE MUSIC ICON FOR SOUND

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YOUTUBE, THE INTERVIEW VIDEO PLATFORM

THE COLORS

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HEX 1C3E60

RGB 28 62 96

CMYK 96 77 38 27

HEX FFFFFF

RGB 255 255 255

CMYK 0 0 0 0

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HEX F8AB48

RGB 248 171 72

CMYK 1 37 81 0