The Seed, The Startup Journey
A channel featuring interviews with startup founders, particularly about their "seed" phase.
PROJECT BRIEF
As the art director and content manager, I am responsible for the brand design of the channel, the social media content, as well as the marketing strategies. The Seed, The Startup Journey is a channel on Youtube, Spotify, and Apple Podcast, featuring interviews with startup founders.
THE CONCEPT
Starting a business is like planting a seed. The journey is thousands of miles away but composed of small steps every day. The Seed logo demonstrates this idea of taking risks, venturing out into the world with your idea. Starting with a seed, and let it grow step by step.
The brand style is optimistic, engaging, and creative. Thus, the logo is a combination of handwritten and typed words. The colors are bright orange to show the energy of entrepreneurs; dark blue to show the dedication and professionalism of the entrepreneurs.
INSTAGRAM, OUR MAIN PLATFORM
CLICK THE MUSIC ICON FOR SOUND
YOUTUBE, THE INTERVIEW VIDEO PLATFORM
THE COLORS
HEX 1C3E60
RGB 28 62 96
CMYK 96 77 38 27
HEX FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
HEX F8AB48
RGB 248 171 72
CMYK 1 37 81 0