Taiwanese Student Association (TSA)

Redesign the brand for the Taiwanese Student Association on campus.

PROJECT BRIEF

Brand design for the Taiwanese Student Association at the University of Illinois. The logo which reads as the Chinese character 臺, is composed of letters “TSA”, which is the abbreviation for Taiwanese Student Association. The color red, blue, and white, are the colors of the national flag of Taiwan. The shape of the logo is inspired by the train logo in Taiwan since trains are a prominent local culture.

LOGO ITERATIONS

(TAIWAN)

PROCESS SKETCHES

Keywords: Taiwan; National flag: red, blue, white; Bubble Tea

APPLICATIONS

Membership Card

Reusable Bag

T Shirt