Logo-03.png

Taiwanese Student Association (TSA)

Redesign the brand for the Taiwanese Student Association on campus.

APP-12.png
APP-13.png

PROJECT BRIEF

Brand design for the Taiwanese Student Association at the University of Illinois. The logo which reads as the Chinese character 臺, is composed of letters “TSA”, which is the abbreviation for Taiwanese Student Association. The color red, blue, and white, are the colors of the national flag of Taiwan. The shape of the logo is inspired by the train logo in Taiwan since trains are a prominent local culture.

tsa-16.png
color-09.png
color-10.png
color-11.png
brandguideland-12.png

LOGO ITERATIONS

brandguideland-03.png
logo.gif
TSA-14.png
TSA-15.png
TSA-13.png

(TAIWAN)

PROCESS SKETCHES

Keywords: Taiwan; National flag: red, blue, white; Bubble Tea

tsaweb-01.png

APPLICATIONS

Membership Card

portfolio-06.png
IMG_1215.jpg
IMG_1217.jpg

Reusable Bag

IMG_0033.JPG copy.jpg
IMG_0031.JPG copy.jpg
IMG_0032.JPG copy.jpg

T Shirt

IMG_0060.JPG copy.jpg
IMG_0061.JPG copy.jpg