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Explainer Animations

Explainer animations to simplify complex narratives.

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PROJECT BRIEF

Creating explainer animations for the services at Display Science, an in-car advertising-technology agency. The challenge was to simplify complex narrations with storytelling in less than 1-min time.

GEOFENCING TECHNOLOGY

One of the feature that Display Science's in-car advertising has is the ability to target geographical areas, in order to target a specific group of audience. The animation uses baby product advertisement as an example to explain how it this technology useful.

Click to view the storyboard

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ENVIRONMENTAL INTELLIGENCE

By plugging weather, traffic, and stock information into the advertising technology, the advertisement is able to increase its frequency in accordance to the environmental factors mentioned above. In order to better target customers according to time, for example, rush hour.

Click to view the storyboard

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GENERIC SERVICE

An animation explaining how in-car advertising itself can help companies advertise better. The benefits of having a capture audience, an intimate space of experience, and long dwell time.

Click to view the storyboard

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